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We are your partners no matter where you are in the journey

Our offering is all-encompassing. From research and strategy to design and production, we take you from idea to installation, and beyond.

At which step
of the design
process will we
get involved?

Our offering is all-encompassing. From research and strategy to design and production, we take you from idea to installation, and beyond.

Our approach to bespoke services

What’s our formula for award-winning interactive exhibition design?
We apply behavioural psychology and multi-disciplinary technical expertise to create visitor experiences that have the power to transform your audience.

Our approach to custom & bespoke services

What’s our formula for award-winning interactive exhibition design? We apply behavioural psychology and multi-disciplinary technical expertise to create visitor experiences that have the power to transform your audience.

Strategy at
formula D
_

First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.

Project Visioning

What will it take to excite and engage your funders and key stakeholders? We partner with you to craft a “vision document” that brings your next big idea to life. Equipped with 3D renders and/or a video walkthrough, you can demonstrate the visitor experience to get your team on board.

Business Case Development

Your planned visitor experience is intriguing, but is it viable? We help you to create a feasible model for your attraction. Together, we project visitor numbers, propose the right mix of service offerings, CapEx and OpEx, and monetisation strategies. At the end of this process, you’ll have the certainty you need to speak to investors.

Stakeholder Analysis

How do you build an experience that works for everyone involved? Using principles of human-centred design, our work begins with a thorough analysis of your audience and key stakeholders like funders and operational staff. This sets the stage for visitor experiences and interactive exhibits that respond to the needs and desires of all parties.

Engagement Strategy

What are the mindsets of your visitors and what moves them? Using audience insights and behavioural science, we develop a roadmap to capture the attention of your audience and move them to action. Our “experience to action” model structures narrative and exhibits into a captivating storyline that entices visitors to get involved.

Technology Strategy

Are you future-proof? We advise you on where technology has the biggest impact in your experience. Your technology plan will factor in the long-term viability of interactive exhibition systems, and the role they play in the success of your visitor attraction.

With a multi-talented team, formula D_ is well known for delivering cutting-edge projects, and ensuring a unique level of excellence and dedication from concept design to installation and beyond.

King Abdullah University of Science & Technology

Museum of Science & Technology in Islam

Design at
formula D
_

Our holistic experience design process lays the foundation for your project’s success. From initial concept through to detailed exhibition specs, our multidisciplinary team of design experts ensures all project objectives are met.

Visitor Experience Design

Where do you even begin when designing a visitor experience? Starting with the right narrative—visualised through storyboards— we establish content, media, and exhibit concepts. These are ultimately delivered as production-ready drawing packs and specifications. Central to our design process is sound project management and budget control.

Interactive Product Design

What does it take to produce impactful interactive exhibits? Using leading-edge technologies, behavioural insights and the expertise of our multidisciplinary team, we produce award-winning interactive exhibits and products. Our offerings can range from something as small as a tablet game or as large as a room filled with immersive projections.

Communication Design

How do audiences interact with the text and graphics in museum or exhibition spaces? This is the foundation of good exhibition communications design. Tapping into cultural currents and communication patterns, we develop the perfect visual language for your audience.

User Experience Design (UX)

What’s the most important aspect of the user experience (UX) in museums? We’re experts in UX design and UX interaction design (IxD) —which are central to interactive museum displays. From touchscreen interactions to virtual reality, we‘re skilled in all development steps: from wireframe production to user interface design and interactive prototypes.

Content Development

How we ensure that content engages and inspires? Working with researchers and subject matter experts, we create exhibit content and visual assets in a language that resonates with your target audience.

Fabrication at
formula D
_

We have all the technical and fabrication expertise needed to develop your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.

Fabrication

Before production, we will contract and set up consultations with manufacturing specialists, who our in-house technical production team will then be tasked with orchestrating regular workshop inspections and reporting. The final product will be assembled and tested at the formula D_ workshop, where it will be created and packaged to ship. Our team will also be available onsite to manage the installation process and train your staff. Post-installation, we will remotely monitor the experience to ensure everything is going to plan.

Media Production

With our in-depth knowledge of the production of various media formats, we’ve had the pleasure of working with museums, science centres and tourism attractions on creating their visitor experiences on a global scale. Our multidisciplinary team has tech and software development expertise that puts us in an ideal position for non-linear storytelling and advanced procedural animations.

Software Development

Working closely with our user experience design team, our developers build software that works using quick iterations and releases tested throughout the development process. With modern-day visitor attractions, the software is often the backbone of the experience – we use apps, interfaces and coding frameworks to maximise our ability to create unforgettable exhibitions.

Print Production

Regardless of how technologically advanced a visitor attraction is, print design and production still account for a vital portion of the visual communication elements.

Installation

We know that the last leg of this process can be overly stressful and, if not appropriately coordinated, can exceed budget and timelines. So, formula D_’s team is deployed onsite to supervise and quality check the work of different trades. Our project managers ensure coordination activities run smoothly, and we significantly reduce the risk of onsite integration issues by fully assembling critical systems before installation as part of our Fabrication process.

The Fabrication Details we work with includes:

01AV system design

02Concept art

03Content authoring

04Content research

05Electronic engineering

06Fabrication engineering

07Film production

08Graphic design

09Industrial/product design

10Interactive media production

11Interior design

12Photorealistic 3D visualisation

13Print production

14Project management

15Software development

16Sound design

17VR production

182D and 3D animation

Strategy at
formula D
_

First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.

Project Visioning

What will it take to excite and engage your funders and key stakeholders? We partner with you to craft a “vision document” that visualises your next big idea. Equipped with 3D renders and/or a video walkthrough, you can demonstrate the visitor experience and get your team on board.

Business Case Development

Your planned visitor experience is intriguing, but is it viable? We help you to create a feasible model for your attraction. Together, we establish anticipated visitor numbers, the right mix of service offerings, CapEx and OpEx, and monetisation strategies. At the end of this process, you’ll have the certainty you need to speak to investors.

Stakeholder Analysis

How do you build an experience that works for everyone involved? Using principles of human-centred design, our work begins with a thorough analysis of your audience and key stakeholders like funders and operational staff. This sets the stage for visitor experiences and interactive exhibits that respond to the needs and desires of all parties.

Engagement Strategy

What are the mindsets of your visitors and what moves them? Using audience insights and behavioural science, we develop a roadmap to capture the attention of your audience and move them to action. Our “experience to action” model structures narrative and exhibits into a captivating storyline that entices visitors to get involved.

Technology Strategy

Are you future-proof? We advise you on where technology has the biggest impact in your experience. Your technology plan will factor in the long-term viability of interactive exhibition systems, and the role they play in the success of your visitor attraction.

With a multi-talented team, formula_D InteractiveFDI is well known for delivering cutting -edge projects, and ensuringe a unique level of excellence and dedication from concept design to installation and beyond.

Haylie Torff

King Adbdullah University of Science & Technology, Museum of Science & Technology in Islam

Design at
formula D
_

Our design process is all-encompassing, multidisciplinary and lays a foundation for project success. Our team of experts will take you from initial concept to budget and product specs, then plan for seamless interactions and key messaging.

Visitor Experience Design

Made up of two stages—concept design and design development—our visitor experience design process spans from initial concept and planned exhibits to exact project specs. Writers, architects and interaction designers combine their expertise to deliver impactful digital experiences in a spacial environment.

We deliver content, measurements, technology and the cost of materials required, as well as sample designs, storyboards and all briefs. We also conduct value engineering to improve the impact, functionality and project spending.

Interactive Product Design

Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.

Communication Design

Rooted in your engagement strategy and an understanding of how audiences interact with text and multimedia in an exhibition environment, we design messaging and a visual language. We tap into cultural currents and the communication patterns of your audience.

User Experience Design (UX)

We’re experts in user experience (UX) design and UX interactions—which are cornerstones of the modern visitor experience. From touchscreen interactions to virtual reality: we deliver the full package while ensuring a seamless user experience.

Content Development

We develop content that caters to a range of audience members, who absorb content at varying levels of depth and in diverse formats. Between detailed labels, bite-sized chunks of insight and animated brand experiences, our copywriters ensure your key message is accessible and effective across the board.

Fabrication at
formula D
_

We have all the technical and fabrication expertise needed to create your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.

Fabrication

Before production, we will contract and set up consultations with manufacturing specialists, who our in-house technical production team will then be tasked with orchestrating regular workshop inspections and reporting. The final product will be assembled and tested at the formula D_ workshop, where it will be created and packaged to ship. Our team will also be available onsite to manage the installation process and train your staff. Post-installation, we will remotely monitor the experience to ensure everything is going to plan.

Media Production

Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.

Software Development

Working closely with our user experience design team, our developers build software that works using quick iterations and releases tested throughout the development process. With modern-day visitor attractions, the software is often the backbone of the experience – we use apps, interfaces and coding frameworks to maximise our ability to create unforgettable exhibitions.

Print Production

Regardless of how technologically advanced a visitor attraction is, print design and production still account for a vital portion of the visual communication elements.

Installation

We know that the last leg of this process can be overly stressful and, if not appropriately coordinated, can exceed budget and timelines. So, formula D_’s team is deployed onsite to supervise and quality check the work of different trades. Our project managers ensure coordination activities run smoothly, and we significantly reduce the risk of onsite integration issues by fully assembling critical systems before installation as part of our Fabrication process.

The Tech stack we work with includes:

01AV system design

12Photorealistic 3D visualisation

11Interior design

10Interactive media production

09Industrial product design

08Graphic design

07Film production

06Fabrication engineering

05Electronic engineering

04Content research

03Content authoring

02Concept art

182D and 3D animation

17VR production

16Sound design

15Software development

14Project management

13Print production

Or, customise one of our ready-to-go exhibitions

Frequently asked questions

Do we need to do more research and have a concept before we engage a design company?

  • We are designers, but we’re also strategic consultants that can help you formulate your vision, brief and concept.
  • We’ll guide you through the steps needed to get your idea off the ground.
  • To ease you into the process, we offer a free consultation with senior strategists and designers.

When should we engage you as a company? We have some in-house experts and may not need turnkey delivery.

  • We offer value at each stage of the development process: from inception to opening.
  • You may engage us from the beginning, but we can also be involved in a more specific capacity, such as exhibit designer and fabricator.

Is it worth spending money during the exploration phase of the project?

  • We offer strategic advice and concept development at affordable cost.
  • Our concept development and design phase is the most important phase of the project life cycle.
  • It’s a fraction of the total cost of the project—typically 1 to 2% of the budget—and increases the likelihood of your project success.
  • Our strategy and design phases lay a solid foundation, and outline outputs, budget suggestions and processes.
  • This also allows you to guage if we’re the right partners for you. If not, you still have a solid foundation to move forward.

How do you make international collaborations work? We’re concerned about working with a company so far away.

  • We’ve successfully delivered high-profile projects for clients all across the globe.
  • Where needed, we partner with partners in our client’s region.
  • With the help of widespread digitisation and tools for online connection, international projects have never been easier.

We love the tech, but will it work reliably?

  • We partner with our clients all the way from inception to opening and provide technical assistance with any problem that may arise.
  • We’ve been developing technology-based exhibits for a long time, and take pride in solutions that work reliably with little maintenance.
  • Following that, our smart exhibits can be updated and maintained remotely.

Will my project be too small or too large for you to take on?

  • We have an established network of global partners.
  • This ensures we’re not limited in the scale of the projects we work on.
  • And while there’s no project too big, there’s also no project too small for big ideas.

I need help defining what I want to achieve with my exhibit. Are you able to help me with that?

  • We’ve been in this business for a long time, and have a lot of experience helping clients to finetune their ideas.
  • And we’re experts in understanding and working within constraints.
  • We can help you to meet your objectives while remaining mindful of necessary parameters.

Can you help me understand what my project will cost, and how long it will take to make?

  • If you provide us with a project reference, we can consult with you and help you get a sense of the project scope and a realistic timeframe.
  • This will help inform your decision-making process.
  • We also have ready-to-go exhibits on offer that you can customise to your needs, making our offerings some of the fastest on the market.

Can you help us determine if our planned project will lead to our desired outcomes?

  • Our process is all-encompassing. During the design stage, we provide project proposals and supporting data that will support your decision-making.
  • We also provide guidance on alternative project decisions that will help you to meet your specific goals.
  • This stage also includes audience analysis to test concepts out and get feedback. This helps us to gauge how well the audience will respond to your exhibit.

Are you able to help me attract audiences to my exhibit, and get my key message across to them?

  • We conduct in-depth audience analysis during our design process and test exhibit concepts to see if they are resonating with real audiences.
  • This helps us to test the effectiveness of your messaging, and to ensure exhibits will attract visitors.
  • It also increases the likelihood of bringing in broader groups of people, including non-typical audiences.

Are you able to help me ensure my exhibit remains relevant?

  • Our work is rooted in technology and experience design.
  • Our primary focus is using these tools to appeal to wider audiences and to create experiences that are remain relevant and impactful.