Formula D_’s visitor experience design process is executed in two stages, the concept design stage and design development stage.
What is the concept design stage?
Based on the project vision and design strategy, the concept phase orchestrates a multi-disciplinary creative process to develop the dominant themes, activities, and exhibits, which are then set to scene within the given architectural setting. Still on a sketch plan level, these concepts are then presented to stakeholders and audiences for feedback and approval ensuring that the initial budget estimate for the execution of the design is feasible.