Although technology can play a key role in the success of visitor attractions, strategic opportunities are often missed. Planning for technology infrastructure on the one hand, and not overinvesting in systems that may be out of commission in a few years are pertinent considerations. Futureproofing and foresight are essential.

How do we get the best out of technology?
To make technology effective and cost-efficient, we need to find out which business goals are most dependent on technology and which ones will benefit from technology. Formula D_ will evaluate this by drawing on engagement strategy and business goals of the project amongst other factors. A strategic approach will prioritize technology within the different project objectives.