Following the human centred design approach, Formula D_ will always start a project with a thorough analysis of all stakeholders, with a primary focus on the audience of an attraction, i.e., the visitors or users.

Why do we need to who our audiences are?
It is crucial to establish demographics, age groups, and cultures of our audiences to understand their specific desires, needs and pain points. Often neglected in the design process of an attraction, we look at all stakeholders of the project including funders and operational staff. Our audience analysis will guide us throughout the design process as a sounding board for all design and business decisions.