11th Hour Racing is an initiative that works with sailing communities and maritime organisations to highlight the importance of protecting the health of our oceans and to encourage rehabilitation. As an official partner of the bi-annual Transat Jacques Vabre yacht race in the Atlantic Ocean, it wanted to promote its vision of "healthy future seas and a healthy planet" with an eye-catching pop-up educational experience for event visitors that would make its debut in the race village, which was centred on a quay in Le Havre, France. However it also wanted the experience to be flexible enough to be adapted, moved, and installed in other cities as part of future pop-up educational events during The Ocean Race, an around-the-world yacht race.
formula D_ designed an immersive cinematic experience featuring a massive six-metre-wide holographic display as the centrepiece, which utilises Large Interactive Laser Lightfield Installation ("LILLI") technology. The display's three-dimensional imagery comprises photo-realistic animated projections of sea creatures that live above and below the water along the Transat Jacques Vabre race route between Le Havre and Fort-de-France, Martinique.