The tertiary education environment of South Africa has become increasingly competitive and challenging with increased numbers of private and specialized schools emerging every year. It is vital that institutions differentiate themselves and really highlight their unique strengths. The University of Stellenbosch Business School commissioned Formula D interactive to revolutionise the way in which they present their different courses to their prospective students. The Formula D interactive team created a VR experience where prospective students could interact with alumni of each respective courses within a well-known destination in Cape Town, chosen by the alumni members as their favourite place while studying at USB. These destinations or locations were photographed in a 360 degree format, allowing the student to look around while prompts trigger phrases, explanations and stories from the relevant alumni.