Research and Strategic Consulting

Who is your audience, and what do they truly care about?

We conduct qualitative and quantitative research to uncover audience needs, expectations, behaviors, and barriers to engagement. From surveys and interviews to observational studies and persona development, our insights guide design decisions that resonate emotionally and intellectually with your target visitors.

How do you ensure your content is accurate, relevant, and inspiring?

We support your content development with rigorous research — identifying themes, validating facts, and finding the stories that matter. Whether it’s scientific, cultural, or historical, we translate complex information into accessible, engaging narratives tailored to your audience.

What will it take to excite and engage your funders and key stakeholders?

We partner with you to craft a clear, compelling vision document that captures your big idea and positions it for success. Using early concept sketches, mood boards, bubble diagrams, and preliminary spatial concepts, we create a visual and conceptual representation of your visitor experience. This becomes your tool to gain buy-in, secure funding, and align your team around a shared future vision.

How do you create a strong identity for your visitor experience?

We help you define the essence of your attraction — from tone of voice to look and feel. Through brand workshops, naming explorations, and style definition, we craft a distinctive experience brand that reflects your mission, resonates with your audience, and guides consistent design and messaging across all touchpoints.

Your visitor experience idea is intriguing but is it viable?

We will help you develop a realistic business case to test feasibility and long-term success. This includes visitor number projections, a CapEx and OpEx breakdown, monetization opportunities, and phased implementation planning. You’ll gain the financial clarity and operational insight needed to confidently approach investors and funders, with a plan that balances vision and viability.

• We offer value at each stage of the development process: from inception to opening.
• You may engage us from the beginning, but we can also be involved in a more specific capacity, such as: exhibit designer.

• We offer strategic advice and concept development at an affordable cost.  
• Our concept development and design phase is the most important phase of the project life cycle. It’s a fraction of the total cost of the project—typically 1 to 2% of the budget—and increases the likelihood of your project success.
• Our strategy and design phases lay a solid  foundation, and outline outputs, budget suggestions and processes.
• This also allows you to gauge if we’re the right partners for you. If not, you still have a solid foundation to move forward.

• Our process is all-encompassing. During the design stage, we provide project proposals and supporting data that will support your decision-making. We also provide guidance on alternative project decisions that will help you to meet your specific goals.  
• This stage also includes audience analysis to test concepts out and get feedback.
• This helps us to gauge how well the audience will respond to your exhibit.  

• Audience research reveals who your visitors are, what they need, and how they behave. It helps organisations design experiences that emotionally resonate, increase engagement, and improve repeat visitation. Insights inform storytelling, spatial planning, accessibility, and marketing strategies.

• We combine qualitative and quantitative methods—including surveys, interviews, focus groups, observational studies, persona development, and behavioural analytics—to ensure a deep, multi-dimensional understanding of visitors.