“This unique project pushes the boundaries of interactive design and technical realisation. We are designing an ultra-high definition flow environment, which responds to real-time data,” said Michael Wolf, CEO and creative director at Formula D interactive.The company won the contract against stiff opposition from 20 interactive design firms, based primarily in the US. Formula D interactive’s experience with developing large interactive experiences for museums and science centres stood it in good stead. Specifically, it has experience designing and building aquatic and marine installations: commissioned by Ogilvy Interactive, it created an eight-metre interactive digital fish tank for
“South Africa boasts many fantastic and highly specialised design companies and in order to win high-profile international projects, effective strategic partnerships and joint ventures are crucial ,” said Marco Rosa, Formula D interactive managing director.“Formula D interactive had all the right ingredients in their proposal,” said Jennifer Santer, Vice President for Content and Programs at the Patricia and Phillip Frost Museum of Science, and project manager for the interactive media wall project. “The creativity of their response, combined with their ability to include the right partners