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New visitor centre of Cape Town Tourism in Burg street unveiled.

Visitors entering the new visitor centre of Cape Town Tourism in Burg street these days will not only be surprised by the fresh new look of interior and corporate design, they will also have the opportunity to play with one of Formula D Interactive’s latest conceptions: The interactive Cape Town projection wall.

The interactive audio-visual installation measures 6 x 2.5 metres and shows interchanging animated panoramic views of Cape Town. Hidden in these environments ranging from the V&A Waterfront to Boulders Beach in Simon’s Town, tourists can explore attractions and activities in the respective area.

Yet, to discover what lays behind the iconography, it is required to step onto the rainbow-coloured strip on the floor in front of the wall, which is monitored through camera sensors. The technology keeps track of every footstep on the floor strip and initializes animations when certain areas have been stepped on. Once such ‘hotspots’ have been triggered, content information around a total of 40 tourism attraction is being presented through text, quirky animations and soundscapes.

Interactive walls – an intuitive interactive presentation for public spaces

Interactive walls are large scale interactive projections created by one or multiple data projectors combined with camera tracking technology, which is used to monitor movement and position of visitors in front of the wall. The solution offers a wide range of applications, from life sized immersive environments and walk-throughs for architectural simulation to interactive billboard advertising. Since no touch is required, the interactive content may be out of reach for the user, but can still be navigated by walking up to specific trigger points on the floor.

Interactive walls can be anything from 3 metres up to 20metres or more depending on the amount of data projectors and tracking cameras deployed. The scale of the projection combined with sound creates highly immersive environments letting customers or visitors become active parts in an artificial environment, thus, winning multi-sensual attention for learning or marketing content.

Previously produced interactive wall applications include:
– Explorative photorealistic environments for tourism centres, with teaser information or advertising about activities in the region
– Event timelines for museums and corporate visitor centres
– Non linear narratives and product presentations with video characters addressing the user as they walk up to them.