We’ve stress-tested our award-winning formula for interactive exhibition design.
Our approach to service delivery
What does it take to move your project from idea to installation? As industry leaders, we combine the technical skills you need with a proven model for creating transformational experiences. During strategy, design and production, we move from analysing your project needs, to finalising specs and installing your exhibit.
Our approach to custom & bespoke services
As industry leaders, we combine the technical skills you need with a proven model for creating impactful experiences. During strategy, design and production, we move from analysing your project needs, to finalising specs and installing your exhibit.
Strategy at
formula D_
First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.
Project Visioning
What will it take to excite and engage your funders and key stakeholders? We partner with you to craft a “vision document” that visualises your next big idea. Equipped with 3D renders and/or a video walkthrough, you can demonstrate the visitor experience and get your team on board.
Business Case Development
Your planned visitor experience is intriguing, but is it viable? We help you to create a feasible model for your attraction. Together, we establish anticipated visitor numbers, the right mix of service offerings, CapEx and OpEx, and monetisation strategies. At the end of this process, you’ll have the certainty you need to speak to investors.
Stakeholder Analysis
How do you build an experience that works for everyone involved? Using principles of human-centred design, our work begins with a thorough analysis of your audience and key stakeholders like funders and operational staff. This sets the stage for visitor experiences and interactive exhibits that respond to the needs and desires of all parties.
Engagement Strategy
What are the mindsets of your visitors and what moves them? Using audience insights and behavioural science, we develop a roadmap to capture the attention of your audience and move them to action. Our “experience to action” model structures narrative and exhibits into a captivating storyline that entices visitors to get involved.
Technology Strategy
Are you future-proof? We advise you on where technology has the biggest impact in your experience. Your technology plan will factor in the long-term viability of interactive exhibition systems, and the role they play in the success of your visitor attraction.
With a multi-talented team, formula_D is well known for delivering cutting -edge projects, and ensuringe a unique level of excellence and dedication from concept design to installation and beyond.
Haylie Torff
King Adbdullah University of Science & Technology, Museum of Science & Technology in Islam
Design at
formula D_
Our design process is all-encompassing, multidisciplinary and lays a foundation for project success. Our team of experts will take you from initial concept to budget and product specs, then plan for seamless interactions and key messaging.
Visitor Experience Design
Made up of two stages—concept design and design development—our visitor experience design process spans from initial concept and planned exhibits to exact project specs. Writers, architects and interaction designers combine their expertise to deliver impactful digital experiences in a spacial environment.
We deliver content, measurements, technology and the cost of materials required, as well as sample designs, storyboards and all briefs. We also conduct value engineering to improve the impact, functionality and project spending.
Interactive Product Design
Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.
Communication Design
Rooted in your engagement strategy and an understanding of how audiences interact with text and multimedia in an exhibition environment, we design messaging and a visual language. We tap into cultural currents and the communication patterns of your audience.
User Experience Design (UX)
We’re experts in user experience (UX) design and UX interactions—which are cornerstones of the modern visitor experience. From touchscreen interactions to virtual reality: we deliver the full package while ensuring a seamless user experience.
Content Development
We develop content that caters to a range of audience members, who absorb content at varying levels of depth and in diverse formats. Between detailed labels, bite-sized chunks of insight and animated brand experiences, our copywriters ensure your key message is accessible and effective across the board.
Fabrication at
formula D_
We have all the technical and fabrication expertise needed to create your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.
Fabrication
Before production, we will contract and set up consultations with manufacturing specialists, who our in-house technical production team will then be tasked with orchestrating regular workshop inspections and reporting. The final product will be assembled and tested at the formula D_ workshop, where it will be created and packaged to ship. Our team will also be available onsite to manage the installation process and train your staff. Post-installation, we will remotely monitor the experience to ensure everything is going to plan.
Media Production
With our in-depth knowledge of the production of various media formats, we’ve had the pleasure of working with museums, science centres and tourism attractions on creating their visitor experiences on a global scale. Our multidisciplinary team has tech and software development expertise that puts us in an ideal position for non-linear storytelling and advanced procedural animations.
Software Development
Working closely with our user experience design team, our developers build software that works using quick iterations and releases tested throughout the development process. With modern-day visitor attractions, the software is often the backbone of the experience – we use apps, interfaces and coding frameworks to maximise our ability to create unforgettable exhibitions.
Print Production
Regardless of how technologically advanced a visitor attraction is, print design and production still account for a vital portion of the visual communication elements.
Installation
We know that the last leg of this process can be overly stressful and, if not appropriately coordinated, can exceed budget and timelines. So, formula D_’s team is deployed onsite to supervise and quality check the work of different trades. Our project managers ensure coordination activities run smoothly, and we significantly reduce the risk of onsite integration issues by fully assembling critical systems before installation as part of our Fabrication process.
The Tech stack we work with includes:
01AV system design
02Concept art
03Content authoring
04Content research
05Electronic engineering
06Fabrication engineering
07Film production
08Graphic design
09Industrial/product design
10Interactive media production
11Interior design
12Photorealistic 3D visualisation
13Print production
14Project management
15Software development
16Sound design
17VR production
182D and 3D animation.
Strategy at
formula D_
First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.
Project Visioning
What will it take to excite and engage your funders and key stakeholders? We partner with you to craft a “vision document” that visualises your next big idea. Equipped with 3D renders and/or a video walkthrough, you can demonstrate the visitor experience and get your team on board.
Business Case Development
Your planned visitor experience is intriguing, but is it viable? We help you to create a feasible model for your attraction. Together, we establish anticipated visitor numbers, the right mix of service offerings, CapEx and OpEx, and monetisation strategies. At the end of this process, you’ll have the certainty you need to speak to investors.
Stakeholder Analysis
How do you build an experience that works for everyone involved? Using principles of human-centred design, our work begins with a thorough analysis of your audience and key stakeholders like funders and operational staff. This sets the stage for visitor experiences and interactive exhibits that respond to the needs and desires of all parties.
Engagement Strategy
What are the mindsets of your visitors and what moves them? Using audience insights and behavioural science, we develop a roadmap to capture the attention of your audience and move them to action. Our “experience to action” model structures narrative and exhibits into a captivating storyline that entices visitors to get involved.
Technology Strategy
Are you future-proof? We advise you on where technology has the biggest impact in your experience. Your technology plan will factor in the long-term viability of interactive exhibition systems, and the role they play in the success of your visitor attraction.
With a multi-talented team, formula D_ is well known for delivering cutting -edge projects, and ensuringe a unique level of excellence and dedication from concept design to installation and beyond.
Haylie Torff
King Adbdullah University of Science & Technology, Museum of Science & Technology in Islam
Design at
formula D_
Our design process is all-encompassing, multidisciplinary and lays a foundation for project success. Our team of experts will take you from initial concept to budget and product specs, then plan for seamless interactions and key messaging.
Visitor Experience Design
Made up of two stages—concept design and design development—our visitor experience design process spans from initial concept and planned exhibits to exact project specs. Writers, architects and interaction designers combine their expertise to deliver impactful digital experiences in a spacial environment.
We deliver content, measurements, technology and the cost of materials required, as well as sample designs, storyboards and all briefs. We also conduct value engineering to improve the impact, functionality and project spending.
Interactive Product Design
Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.
Communication Design
Rooted in your engagement strategy and an understanding of how audiences interact with text and multimedia in an exhibition environment, we design messaging and a visual language. We tap into cultural currents and the communication patterns of your audience.
User Experience Design (UX)
We’re experts in user experience (UX) design and UX interactions—which are cornerstones of the modern visitor experience. From touchscreen interactions to virtual reality: we deliver the full package while ensuring a seamless user experience.
Content Development
We develop content that caters to a range of audience members, who absorb content at varying levels of depth and in diverse formats. Between detailed labels, bite-sized chunks of insight and animated brand experiences, our copywriters ensure your key message is accessible and effective across the board.
Fabrication at
formula D_
We have all the technical and fabrication expertise needed to create your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.
Fabrication
Before production, we will contract and set up consultations with manufacturing specialists, who our in-house technical production team will then be tasked with orchestrating regular workshop inspections and reporting. The final product will be assembled and tested at the formula D_ workshop, where it will be created and packaged to ship. Our team will also be available onsite to manage the installation process and train your staff. Post-installation, we will remotely monitor the experience to ensure everything is going to plan.
Media Production
With our in-depth knowledge of the production of various media formats, we’ve had the pleasure of working with museums, science centres and tourism attractions on creating their visitor experiences on a global scale. Our multidisciplinary team has tech and software development expertise that puts us in an ideal position for non-linear storytelling and advanced procedural animations.
Software Development
Working closely with our user experience design team, our developers build software that works using quick iterations and releases tested throughout the development process. With modern-day visitor attractions, the software is often the backbone of the experience – we use apps, interfaces and coding frameworks to maximise our ability to create unforgettable exhibitions.
Print Production
Regardless of how technologically advanced a visitor attraction is, print design and production still account for a vital portion of the visual communication elements.
Installation
We know that the last leg of this process can be overly stressful and, if not appropriately coordinated, can exceed budget and timelines. So, formula D_’s team is deployed onsite to supervise and quality check the work of different trades. Our project managers ensure coordination activities run smoothly, and we significantly reduce the risk of onsite integration issues by fully assembling critical systems before installation as part of our Fabrication process.
01AV system design
02Concept art
03Content authoring
04Content research
05Electronic engineering
06Fabrication engineering
07Film production
08Graphic design
09Industrial/product design
10Interactive media production
11Interior design
12Photorealistic 3D visualisation
13Print production
14Project management
15Software development
16Sound design
17VR production
182D and 3D animation.
The Tech stack we work with includes:
Some of our clients
We are your design partners, and this is what we specialise in
Our studio of experts brings your story to life. With almost 15 years of experiential storytelling and visitor experience design, we craft installations for the good of people and planet.
We apply insights from behavioural science, knowledge of interactive technology and project management know-how to take your ideas from inception to installation.
Have an idea you want to bounce off of us?
How about a free consultation with our CEO/MD
Take five minutes to complete our client questionnaire and we’ll set you up with a free consultation with a senior strategist or designer.
The questionnaire will ask you about your project or idea. This helps us determine if we’re the right fit for your organisation, and establish the best way to help you.
If all checks out, we’ll schedule a consultation to unpack the details and figure out what success looks like together!
Contact us
Drop your message here
Address
Unit 407, Woodstock Exchange,
66 Albert Rd, Woodstock,
Cape Town, 7925
Phone number
Studio hours
9am-6pm Mon to Fri
(Excluding South African public holidays)
Email
Address
1000 Brickell Avenue Suite #715
Miami, FL 33131
America
Phone number
Studio hours
9am-6pm Mon to Fri
(Excluding South African public holidays)
Email
