• ABOUT US
    • What we do
    • Awards
    • Clients & Partners
    • Meet the team
    • Join our team
  • PROJECTS
    • Visitor Experiences
    • Serious Games
    • Digital Applications
  • SOLUTIONS
  • SERVICES
    • Strategy
    • Design
    • Production
  • JOURNAL
  • CONTACT
  • ABOUT US
    • What we do
    • Awards
    • Clients & Partners
    • Meet the team
    • Join our team
  • PROJECTS
    • Visitor Experiences
    • Serious Games
    • Digital Applications
  • SOLUTIONS
  • SERVICES
    • Strategy
    • Design
    • Production
  • JOURNAL
  • CONTACT
  • 1
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  • What we do

    formula D_ has designed impactful visitor experiences for close to 15 years for clients around the world. We are renowned for pioneering immersive exhibit and visitor experience design using leading edge media technology. Central to our operation is our purpose:

    We exist to inspire people to contribute towards solving our most important global challenges.

    formula D_ builds strategies for visitor attraction projects by understanding our audiences. The diverse expertise in our team enables us to design holistically, looking at all aspects from content development to interactive exhibit design. Our multi-disciplinary team can produce almost anything, from audio-visual media and software to set building and exhibit fabrication.

    formula D_ delivers award-winning projects internationally, servicing clients in the USA, Middle East, Europe and Asia. Our experienced team ensures excellent performance at all stages of the visitor experience project development, from inception to installation.

  • Awards
    2018 Gold A’Design Award
    Interface and Interaction Design Category Project: River of GrassĀ ;


    2018 Iron A’Design Award
    Interface and Interaction Design Category Project:Shark Sense 4D Virtual Reality Exhibit;


    IxDA Logo
    2018 IxDA Interaction Awards Finalist
    Engagement Category Project: Shark Sense 4D Virtual Reality Exhibit  


    2016 Red Dot Award
    Interface Design
    Project: Shark Sense 4D Virtual Reality Exhibit


    2016 Sustainia100
    Top 100 Best Global Solutions and Projects
    Project: CitySpec


    2015 Digital Craft Certificate
    Digital & Interactive Communication
    Project: BLOK Application


    2015 Bronze Award Digital & Interactive Communication
    Apps, Games & Interactive Tools
    Project: BLOK Application


    2015 Bookmark Craft Award
    Tech. Innovation
    Project: BLOK Application


    2014 Better Living Challenge
    Winner: Connected Home
    Project: CitySpec


    2010 Silver Loerie
    Experiential Digital-Applications
    Project: Museum of Science & Technology of Islam Timeline


    2010 Gold Craft Award
    Digital Crafts
    Project: Museum of Science & Technology of Islam


    2009 Gold Loerie
    Experiential Digital-Applications
    Project: Two Oceans Aquarium Interactive Frog Wall


  • Clients & Partners
    Our clients and partners range from large museums and advertising giants to small visitor centres and wine farms.
    Regardless of the size of the business or project, we value our relationships and ensure the highest quality and the best service to everyone.

    Clients

    • Durban Natural Science Museum
    • Renderheads
    • City of Durban, Cape Town and Johannesburg
    • Ethekwini Municipality (Office of the City Manager – Information Technology)
    • Save Our Seas Shark Education Centre
    • Centre for Public Service Innovation, Pretoria
    • Patricia and Phillip Frost Science Museum, Miami
    • Solms – Delta Estate
    • University of Stellenbosch – Business School
    • Hazendal Wine Farm
    • Stellenbosch Village Museum
    • I&J Holding Limited
    • The Two Oceans Aquarium
    • iKineo (Pty) Ltd
    • Nelson Mandela Bay Science Centre
    • International Budget Partnerships
    • University of Cape Town
    • Johannesburg City Parks
    • Rockefeller Foundation, New York
    • Kyoto University, Japan
    • The Mind Museum, Singapore
    • Graduate School of Medicine
    • The Old Prison Museum, Pietermaritzburg
    • Leopards Leap Wines (Pty) Ltd
    • Old Fort, Johannesburg
    • BPeSA
    • Moorreesburg Grain Museum
    • Old Granary Museum, Cape Town
    • Cape Craft and Design Institute
    • NECSA
    • Holocaust Centre – Cape Town & Johannesburg
    • Cape Peninsula University of Technology
    • Neuropsychoanalysis Foundation
    • Sci-Bono Discovery Centre, Johannesburg
    • CPSI
    • Project Gateway
    • Sci-Enza Science Centre, Pretoria
    • Department of Cultural Affairs
    • Provincial Government Western Cape Museum Services
    • Cape Town Science Centre

    Partners

    • VPUU NPC
    • MIT (Massachusetts Institute of Technology)
    • USAID
    • North Eastern University, Boston

    The Shark Sense VR Exhibit is an immersive user experience with amazing attention to detail. It has really impressed everyone who has used it.

    - Eleanor Hutchings
    Save Our Seas Shark Education Centre

    Formula D interactive had all the right ingredients in their proposal. The creativity of their response, combined with their ability to include the right partners to achieve our objectives, made us certain we wanted to work with them.

    - Jennifer Santer
    Patricia and Phillip Frost Museum of Science

    The historical timeline is a creative, fun way to tell the history of Stellenbosch. It is visually appealing and easy for visitors to interact with it.

    - Debbie Gabriels

    Our industry has always struggled to identify relevant talent on scale, but through Team C4 I believe we may have found the answer. Not only will the game help the industry in sourcing talent, more importantly, it will show the participants whether they are suited to a career in a contact centre or not.

    - Tebogo Molapisane

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