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We design experiences that nudge (and move) people to take action for a better world_

We design for longevity, adaptability, and insight. Our smart exhibits are built with advanced tech infrastructure that allows for remote updates, diagnostics, and content refreshes – keeping your exhibition relevant long after launch. With consent, we also collect anonymous visitor data to optimize the experience in real-time and make evidence-based improvements.

How we
generate impact

We hold a strong belief that design should do more than engage – it should inspire a lasting, positive impact. That’s why we align our work with global sustainability frameworks and ethical values through the following commitments.

01_

We design for good.

We prioritize projects that are aligned to the SDGs using Experience Design to drive progress in education, environmental sustainability, health, and social equity.

02_

We collaborate for impact.

We partner with mission-driven organizations to develop high-impact experiences that raise awareness, inspire action, and
spark meaningful change.

03_

We advocate from within.

We drive the SDG 2030 agenda with our current work – encouraging existing clients to adopt more sustainable, inclusive, and socially responsible practices.

04_

We draw a clear ethical line.

We do not work on projects linked to destructive, harmful, cruel and / or industries. Our impact starts with who we choose to work with. 

01_

We design for good.

We prioritize projects that are aligned to the SDGs using Experience Design to drive progress in education, environmental sustainability, health, and social equity.

02_

We collaborate for impact.

We partner with mission-driven organizations to develop high-impact experiences that raise awareness, inspire action, and
spark meaningful change.

03_

We advocate from within.

We drive the SDG 2030 agenda with our current work – encouraging existing clients to adopt more sustainable, inclusive, and socially responsible practices.

04_

We draw a clear ethical line.

We do not work on projects linked to destructive, harmful, cruel and / or industries. Our impact starts with who we choose to work with. 

Our tools for change

At formula D_, purpose is embedded in our process. From ideation to implementation, we use the power of design, technology, and partnerships to influence positive behaviours, drive awareness, and inspire action. Here’s how we turn intention into real-world impact:

Behavioural Science

Designing for minds, not just eyes.

We apply behavioural research to discover what motivates your audience – from their beliefs and emotions to their habits and biases. These insights guide how we shape every element of the visitor journey, ensuring that messages are received, remembered, and acted upon.

Smart Exhibits

Experiences that evolve with your audience.

We design for longevity, adaptability, and insight. Our smart exhibits are built with advanced tech infrastructure that allows for remote updates, diagnostics, and content refreshes – keeping your exhibition relevant long after launch. With consent, we also collect anonymous visitor data to optimise the experience in real-time and make evidence-based improvements.

Partners and
special projects

We collaborate with leading institutions to design better experiences for a better world.

These include:

• UCT’s African Climate & Development Initiative
• University of Pretoria
• School of Explorative Architecture

These relationships deepen impact, bring diverse perspectives and help us amplify social, environmental and cultural change.

Mishkat Nuclear, Wind and Energy of the Future Exhibit
Energy of the Future

Energy of the Future

formula D_ developed an immersive learning experience for the Mishkat Interactive Center for Atomic and…
Sustainable Future gallery exhibits for children
Sustainable Future gallery exhibits for children

Sustainable Future gallery exhibits for children

The Roper Mountain Science Center in the USA needed a selection of permanent interactive exhibits,…

Strategic & Collaborative Partnerships

We collaborate with leading institutions to design better experiences for a better world. These relationships deepen impact, bring diverse perspectives and help us amplify social, environmental and cultural change. 

Ready to make an impact?

Got a space, idea, or initiative that could drive change?
Take 5 minutes to complete our online form – and book a free consultation with one of our senior experience designers.

Whether your goal is to spark climate action, promote conservation, or inspire more conscious communities,
this is where it starts.

Hi, I’m Marco -
Got an idea or project? Get in touch!
Marco
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