1 million actions for a better world by 2030
We design immersive, story-driven experiences that move people from awareness to action on urgent global challenges. Guided by our Theory of Change and powered by smart technology exhibits and our X2A analytics platform, we blend creativity, behavioural science, and data creating sustainable impact aligned with the UN Sustainable Development Goals
How we
generate impact
We hold a strong belief that design should do more than engage – it should inspire a lasting, positive impact. That’s why we align our work with global sustainability frameworks and ethical values through the following commitments.
01_
We design for good.
We prioritize projects that are aligned to the SDGs using Experience Design to drive progress in education, environmental sustainability, health, and social equity.
02_
We collaborate for impact.
We partner with mission-driven organizations to develop high-impact experiences that raise awareness, inspire action, and
spark meaningful change.
03_
We advocate from within.
We drive the SDG 2030 agenda with our current work – encouraging existing clients to adopt more sustainable, inclusive, and socially responsible practices.
04_
We draw a clear ethical line.
We do not work on projects linked to destructive, harmful, cruel and / or industries. Our impact starts with who we choose to work with.
01_
We design for good.
We prioritize projects that are aligned to the SDGs using Experience Design to drive progress in education, environmental sustainability, health, and social equity.
02_
We collaborate for impact.
We partner with mission-driven organizations to develop high-impact experiences that raise awareness, inspire action, and
spark meaningful change.
03_
We advocate from within.
We drive the SDG 2030 agenda with our current work – encouraging existing clients to adopt more sustainable, inclusive, and socially responsible practices.
04_
We draw a clear ethical line.
We do not work on projects linked to destructive, harmful, cruel and / or industries. Our impact starts with who we choose to work with.
Our theory of change
At formula D_, purpose is embedded in our process. From ideation to implementation, we use the power of design, technology, and partnerships to influence positive behaviours, drive awareness, and inspire action. Here’s how we turn intention into real-world impact:
Immersive Engagement
Visitors enter multisensory, story-driven spaces powered by smart exhibit technology. These environments use behavioural design to lower barriers to participation, inviting audiences to emotionally connect with urgent global challenges in ways that spark curiosity and motivation for meaningful action.
Behavioural Activation
Through interactive storytelling and subtle nudges, exhibits designed with behavioural science encourage visitors to take small, tangible steps. These actions build confidence and agency, making change feel achievable while creating memorable links between personal identity and sustainable choices.
Data-Driven Insights
Our X2A platform tracks visitor engagement, emotional responses, and interactive pathways across digital and non-digital exhibits. This smart data collection provides powerful insights into behavioural patterns, enabling continuous improvement of experiences and ensuring every design decision strengthens impact.
Collective Influence
Individual actions aggregate into visible patterns of change. Organisations and communities exposed to these experiences—supported by X2A reporting—see clear evidence of shifts in sentiment and behaviour, encouraging them to adopt strategies aligned with the Sustainable Development Goals.
Sustainable Impact
Over time, our ecosystem of immersive design, behavioural science, and smart exhibit technology drives deeper awareness, measurable actions, and institutional adoption. Together, these steps catalyse long-lasting cultural, social, and policy shifts that advance the UN Sustainable Development Goals.
Partners and
special projects
We collaborate with leading institutions to design better experiences for a better world.
These include:
• UCT’s African Climate & Development Initiative
• University of Pretoria
• School of Explorative Architecture
These relationships deepen impact, bring diverse perspectives and help us amplify social, environmental and cultural change.
Strategic & Collaborative Partnerships
We collaborate with leading institutions to design better experiences for a better world. These relationships deepen impact, bring diverse perspectives and help us amplify social, environmental and cultural change.
Ready to make an impact?
Got a space, idea, or initiative that could drive change?
Take 5 minutes to complete our online form – and book a free consultation with one of our senior experience designers.
Whether your goal is to spark climate action, promote conservation, or inspire more conscious communities,
this is where it starts.