We create experiences
that empower people
and the planet

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We are experts in leading-edge visitor experience design.

We create experiences that empower people and planet

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Our mission is

visible in our work_

formula D_ is renowned for pioneering immersive exhibit and visitor experience design using leading edge media technology. More importantly, our mission is to advance the UN Sustainable Development Goals. We design experiences that matter.

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Patricia and Phillip Frost Museum of Science

River of Grass immersive environment

An interactive wall and floor projection installation using physical props and motion tracking systems for…

Constitution Hill

Old Fort Visitor Experience

The Old Fort on the Constitution Hill precinct has undergone a visitor experience upgrade, designed…

King Abdullah University of Science & Technology (KAUST)

Museum of Science & Technology in Islam

The entire museum was upgraded and modernised to enhance the immersive experience, while new experiences…

Proud members of

What our clients have to say

Our experience of working with the formula D_ team on all three projects has been nothing short of incredible. They have the knack of taking highly complex concepts and issues and translating them into simple, accessible and fun games and exhibits.

Helen Lockhart, Communications and Sustainability Manager
at the Two Oceans Aquarium

What our clients have to say

formula D_’s Red Dot Award is another proof that we not only match international standards, we often exceed them. The added bonus for international clients is that they can obtain South African design services at an attractive price due to the favourable exchange rate, making them excellent value for money.

Prof. Peter Zec, Founder of Red Dot

What our clients have to say

The open communication on the project was very valuable as we neared final reviews during production and coordinated shipping/travel. Every member of the team was incredibly helpful and enjoyable to work with (from afar). We wish we could have visited and had more opportunities to meet in person throughout the design process, but maybe next time!

Emily Goldenberg, MASS Design Group

Some of our clients

From big idea to detail design – how can we help you?

For almost 15 years, formula D_ has worked with clients across the globe to design experiences that matter. Using insights from behavioural science, deep knowledge of interactive design and technology, and sound project management, we are more than ready to take your ideas from inception to installation.

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WHAT WE DO

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